When Street art meets wine!


The result of a selection from exceptional organic plots, this wine is a true expression of the identity of its native terroir.

Hey Jo! is the fruit of a collaboration between 3 men, a blend of wine, ideas and art.

For the design of our bottle, Jean-François Reaud and Samuel Praicheux, two absolute fans of ‘new generation’ Bordeaux wines, teamed up with Jofo, the Bordeaux-based artist behind the famous little character with a round head and big eyes.

Despite its falsely naive style,
Hey Jo! rocks Bordeaux wine!

The creators

A shared passion which, with the wealth of a terroir and collective expertise, has brought 3 unique wines to life.

The oenologist Jean-François Reaud is a lover of wines, for their delicacy and complexity, with a special fondness for right bank produce. In 1980, it was with great pride that he took over the estate founded by his great-grandfather in 1904. His craft is driven by the desire to meet the highest standards of quality, starting with a particular attention to the environmental impact. The grapes thus naturally yield wines of great pleasure, both elegant and rich in flavour.

Samuel Praicheux is not only passionate about wine, but is also an expert in wine markets across the 5 continents. He began his career with major industrial groups, where he gained solid experience in international marketing. A specialist in export, he never forgets the terroir that lies at the heart of everything. Hey Jo! represents the perfect symbiosis between what Nature has to offer us and the tastes we love to enjoy.

The Artist


(Jean Duplantier)

A Painter – Bordeaux

Freedom, I cherish your name …

The artist JOFO delights in breaking down the boundaries of art and works endlessly on various supports to create a world inspired by childhood imagination. For the last 30 years, Jofo has been painting and drawing stories featuring ‘WHO’ a little round character with a black outline and big surprised eyes. This character has become a familiar hero we can all identify with.  The simple child-like outline, painted in flashy acrylic, reflects the personality of the artist. A painter, cartoonist, illustrator, poster artist, video-maker, author and singer with the rock band SNOC, Jofo has created a unique and total body of cheerful and colourful work, a powerful yet tender blend of art and life.


Urban art

A trained architect, Jofo has retained a taste for observation, composition, linearity and the power and precision of a brush stroke. He is inspired by a love for his urban surroundings; Jofo re-designs his city, colonises and breathes life into it through his heritage series. Drawing on free figuration and urban art, his work evokes these movements through its references and the themes he addresses (the media, rock and roll, love, sex, family, wars and other battles, etc.) His taste for freedom and his boundless creativity have led to a prolific expression in a multitude of forms, both public and private, but always recognisable. While the city represents an ideal playground for the integration of a narrative, playful and communicative art form, for Jofo it also provides a stage to proclaim freedom.  A constantly live wire, the artist draws on the world around him to offer a mischievous reinterpretation which questions, criticises and provokes… Yet in these times, his quest to embellish realities that are sometimes all too sad, is more salutary than ever.